Pass-AIT-Forward

[Hoo Shao Pin]

There's been quite a bit of discussion about Al Gore's An Inconvenient Truth (AIT), especially after its much-talked-about Oscar award. I feel a nudge here because since AIT is off the big screens, the chance of the average Singaporean buying the DVD and watching is really quite low. In the end, many will talk about it, but few will get the message.



I wanted very badly for people to watch the documentary. So, I rang up Anthea from Gramaphone (Raffles Place) and asked her for them. Incidentally, all the code-3 DVDs have been pulled from the shelves by order of the film distributor because AIT is still showing in Malaysia. This leaves us with the more expensive code-1 edition (S$39.95 versus S$24.95). I asked Anthea to round up all of whatever is left and she managed to get me 10.



So, we start with 10 DVDs.



So, how does this work? Quite simple, actually. When you get a copy of our Pass-AIT-Forward DVDs, watch it, send me ([e-mail]) an email, and pass it on to someone who you think cares about the environment. When someone writes me an email (I'm still waiting for one right now, haha), I'll encourage them to further support the campaign by sending in some money. The contributions will be published online and will be used to procure more DVDs to send out into the city. At the same time, we'll also build a mailing list of people who are in this conversation.





Cheers!
Shoop